Unleash Your Author Brand with a New Author Website: Step-by-Step Guide to Create Author Website


As a new author, creating a strong online presence is essential to connect with readers, showcase your work, and build your author brand. One powerful tool in your arsenal is a professional author website.

This step-by-step guide will walk you through creating a new author website that will help you unleash your author brand and connect with your target audience.

Step 1: Choose a Platform for Your New Author Website

The first step in creating a new author website is to choose a platform that fits your needs and budget. Various website builders are available, such as WordPress, Wix, Squarespace, and more. These platforms offer user-friendly templates and customization options, making it easy for authors with little technical expertise to create a stunning website.

Step 2: Select a Domain Name

Next, you must select a domain name for your author website. This is the web address that readers will use to access your site (e.g., https://amzpublicationhub.com). When choosing a domain name, consider using your author name or the title of your book to make it easy for readers to find you online. Keep it simple, memorable, and reflective of your author brand.

Step 3: Customize Your Author Website

Once you've chosen a platform and domain name, it's time to customize your author website to reflect your unique author brand. Choose a template that aligns with your genre and writing style, and customize it with your author name, logo, book covers, and other branding elements. Use high-quality images and engaging content to create a visually appealing, user-friendly website that captivates your readers.

Step 4: Create Engaging Content

Content is king when it comes to an author website. Create engaging content that resonates with your target audience and showcases your writing skills. Include an engaging author bio that tells your story and connects with readers personally. Add a blog to share your writing journey, insights, and updates with your readers. Consider offering free excerpts of your books or exclusive content to entice readers to explore your website and sign up for your newsletter.

Step 5: Optimize Your Author Website for SEO

To ensure that your author website ranks high in search engine results and attracts organic traffic, optimizing it for SEO is crucial (Search Engine Optimization). Incorporate relevant keywords, such as "new author website" and "create author website," in your website's Meta tags, headings, URLs, and content. Create unique and compelling Meta titles and descriptions for each website page. Also, ensure your website loads quickly, is mobile-friendly and has a clean and organized structure for easy navigation.

Step 6: Add Social Media Integration

Social media is a powerful marketing tool for authors, and integrating it into your author website can help you expand your reach and connect with readers on different platforms. Add social media icons and links to your website, allowing readers to follow you on social media, share your content, and engage with you directly. Keep your social media profiles updated with fresh content and engage with your followers regularly to build a loyal fan base.

Step 7: Create a Newsletter Signup

Building an email list is an essential marketing strategy for authors, and your author website can be a valuable tool to collect email addresses and grow your subscriber list. Create a newsletter signup form on your website, offering readers an incentive, such as a free eBook or a sneak peek into your upcoming book, in exchange for their email address. Use an email marketing platform like Mailchimp or ConvertKit to manage and communicate with your subscribers and keep them updated about your books, events, and promotions.

Step 8: Connect with Your Readers

Our author website should be a hub for connecting with your readers and building relationships with them. Provide easy ways for readers to contact you, such as a contact form or an email address. Respond promptly to reader inquiries and comments to show your appreciation for their support. Consider adding a "Reader's Corner" section on your website where readers can leave reviews, testimonials, or comments about your books. This will engage your readers and provide social proof for potential readers.

Designing a Book Cover That Sells: Tips for Authors and Their Author Websites

Book cover designing is a critical element in any book's success, whether in print or digital format. A well-designed book cover can attract readers, convey the essence of the story, and ultimately lead to more book sales.

The process of book cover designing begins with understanding the target audience and genre of the book. Research the market to determine the trends and expectations of readers in your genre. Analyze the book covers of successful books in your niche and identify common design elements that make them stand out. This research will provide valuable insights into what works and what doesn't in book cover design for your specific audience.

Once you clearly understand your target audience and genre, it's time to brainstorm ideas for your book cover. Consider the mood, tone, and theme of your book, and brainstorm visual concepts that capture the essence of your story. Sketch out rough ideas and experiment with different color palettes, typography, and imagery. Remember that your book cover should be visually appealing, professional-looking, and easily recognizable.

Typography is a crucial aspect of book cover design. Choose fonts that are legible and appropriate for your genre and target audience. Consider the mood and tone of your book when selecting fonts. For example, a horror book may require a more dramatic and bold font, while a romance book may call for a more elegant and flowing font. Experiment with different font combinations to find the perfect balance between readability and aesthetics for your book cover.

Imagery is another essential element of book cover design. The image or artwork on your book cover should be visually appealing and convey the essence of your story. If you're using stock images, ensure they are high quality and relevant to your book's theme. If you're hiring an illustrator or photographer for custom artwork, clearly communicate your vision and provide them with a detailed brief. Consider using a central focal point or a striking image that draws the attention of potential readers and entices them to pick up your book.

Color is also a crucial consideration in book cover design. Different colors evoke different emotions and moods, which can greatly impact your book cover's overall look and feel. Choose a color palette that complements your genre and target audience. For example, bright and vibrant colors work well for a children's book, while muted and subtle colors are more suitable for a literary novel. Experiment with different color combinations to find the perfect balance that conveys the mood and tone of your book.

Another tip for designing a book cover that sells is to keep it simple and uncluttered. Avoid overcrowding your book cover with too much text or imagery. Remember that your book cover should be visually striking and easy to understand at a glance. Use minimalistic design principles and prioritize essential elements, such as the title, author name, and imagery. Less is often more when it comes to book cover design.

Testing and feedback are crucial steps in the book cover designing process. Once you have a book cover draft, seek feedback from beta readers, fellow authors, or design professionals. Consider their opinions and make necessary revisions to improve your book cover. You can also conduct A/B testing by creating different versions of your book cover and testing them with your target audience to see which performs better in attracting attention and generating interest.

Incorporating your book cover design into your author website is the final step in utilizing it as a marketing tool. Your author website should prominently feature your book cover on the homepage or a dedicated book page. Use high-resolution images of your book cover and ensure that it is visually appealing and communicates the essence of your story. Include the book title, author name, and relevant imagery in a prominent position on your website to create a cohesive and professional look.

Finally, remember to optimize your book cover for online platforms. If you plan to sell your book on online marketplaces such as Amazon, Barnes & Noble, or other e-commerce websites, ensure that your book cover meets their specific requirements for image size, resolution, and format. A high-quality and visually appealing book cover can help your book stand out among the vast array of options available to readers online.

How to Utilize Amazon Book Printing for Your Self-Published Book

Amazon book printing has revolutionized the world of self-publishing, providing authors with an efficient and cost-effective way to bring their books to life. With Amazon's extensive distribution network and high-quality printing services, self-published authors can now produce professional-looking books on par with traditionally published works. Here we will explore how to effectively utilize Amazon book printing for your self-published book and why it is considered one of the best printing in USA.

Amazon book printing offers a range of benefits for self-published authors. Firstly, it provides the following:

  • A print-on-demand service.
  • Meaning that books are printed only when ordered.
  • Eliminating the need for authors to invest in large print runs and hold inventory.

This minimizes upfront costs and reduces the risk of unsold books, making it a cost-effective option for self-published authors. Additionally, Amazon's extensive distribution network allows books to be made available for sale on various online marketplaces, including Amazon.com, making them easily accessible to a wide audience.

To utilize Amazon book printing for your self-published book, the first step is to ensure that your book is formatted correctly. Amazon has specific requirements for book files, such as file format, resolution, and trim size. Authors must carefully follow these guidelines to ensure their book is printed accurately and meets quality standards. Amazon provides detailed instructions and tools, such as Kindle Create and Kindle Direct Publishing (KDP) templates, to help authors format their books correctly.

Next, authors can choose from various print options Amazon offers, such as paperback, hardcover, and color printing. Authors can select the trim size, paper type, and cover finish based on their preferences and budget. Amazon also offers additional services, such as professional book cover design and editing, which authors can opt for to enhance the quality of their books.

One of the key benefits of utilizing Amazon book printing is its flexibility in terms of pricing and royalties. Authors can set their book list price and choose the royalty option that best fits their goals. Amazon offers two royalty options for paperback books: 60% royalty option, which requires the book to be priced within a specific range, and 35% royalty option, which provides more pricing flexibility. Authors can choose the option that suits their pricing strategy and profit margin.

Another advantage of Amazon book printing is ordering author copies at wholesale prices. Authors can purchase copies of their books at a discounted price, which they can use for marketing purposes, giveaways, or direct sales. This allows authors to have physical copies of their books on hand without investing in a large inventory.

Authors should also use Amazon's marketing tools and services to make the most of Amazon book printing. Amazon offers various promotional options, such as Kindle Countdown Deals, Kindle MatchBook, and Kindle Unlimited, which authors can utilize to increase their book's visibility and reach more readers. Authors can also optimize their book's metadata, keywords, and book description to improve its discoverability on Amazon's platform.


Creating a professional author website is a powerful tool for new authors to unleash their author brand and connect with their target audience. Following the step-by-step guide outlined in this blog, authors can choose the right platform, customize their website to reflect their unique brand, create engaging content, optimize their website for SEO, integrate social media, create newsletter signup, and connect with their readers. Additionally, designing a book cover that sells is crucial for book success, and authors should research their target audience and genre, brainstorm ideas, select appropriate typography, and use visually appealing imagery. By implementing these strategies, authors can create a compelling online presence, engage with readers, and ultimately increase book sales. With a well-designed author website and an eye-catching book cover, authors can take their author brand to new heights and achieve success in the competitive world of publishing.



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Frequently Asked Question

Our publishing services are not limited to specific book genres. Our team can help you publish a book whether it is a fiction or a non-fiction book. We have published many children's books, poetry books, self-help books, biography/memoir, business books and many trending young adult novels etc.

Certainly, we can help you with designing your book cover and our book cover design service are available to any author who require it. Book cover design is an important part of book and we can help you to create a trendy and captivating book cover design for you. So irrespective of the publisher, AMZ publication Hub can help you with cover page designing which will help your book to gather the interest of readers.

Book illustration is a very complex task and it requires detailed and meticulous working by our professional designers, therefore delivery of the Illustrations can take 6 to 12 weeks depending on the number of illustrations and complexity required. We invite the client to work closely with the designers to make sure to incorporate their ideas and vision while providing the highest quality.

At AMZ publication Hub, we have a professional team of more than 100 translators, which can translate the book into multiple languages making sure to use the correct and appropriate translation. The most common languages that we offer are English, Spanish, French, German, Chinese, Japanese, Arabic, Russian, and Portuguese. We are professionally equipped to handle even the less commonly used languages too.

Indeed, you can have revisions unlimited revisions to your book marketing and promotional material provided by AMZ publication Hub.

Audio book cost is dependent on various factors, which includes page count, characters, and the complication of the narration required. Our professional consultants can give you customized estimates based on the project requirements and your script’s complexity.

We welcome you to have a look at the portfolio to judge the ability and credibility of our marketing team. We always ask her clients to judge us not on our winners but on our losers because we have so few.

At AMZ publication Hub, we take privacy and confidentiality very sincerely. We have secure servers and added layer of security including and data secrecy measure and ISO 27001 certification for data protection.

Surely, AMZ publication Hub can assist you to develop an exclusive and professional website, which will echo and highlight your work. You will be provided samples of designs and choices to choose from. The website will be user friendly as well as SEO friendly so it can be optimized for high visibility. The website development team will make sure to keep the website updated and secure from data leaks and intrusions.

Certainly, AMZ publication Hub offer discounts and concessions on bundle and deals. You can get connected with one of our professional and experienced consultants to get a customized quote according to your needs and requirements. Rest assured the quality of work we strive for would reflect in the outcome.


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